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Men’s military fashion trend 2010

Men’s military fashion trend 2010

Military remains in fashion for both men and women in Autumn (Fall) / Winter 2010. But just as this trend has changed for women, so too has it evolved for men. And in exactly the same way. Taking more inspiration from early 20th Century military conflicts, the look takes in both army and air force motifs, with nautical trailing a distant third (that’s relegated more to a preppy trend). Read up on the men’s military clothing trend including details on key looks, pieces and compatible trends.

For King and Country

The men’s military fashion trend is nothing new to us. Revived in 2008/2009 as part of a larger 1980s revival it had, to date, the flamboyant style popularised by the likes of Adam Ant. Not so for Autumn (Fall) / 2010. Ant, in turn, had taken his inspiration from a time when the European superpowers were at their peak, and military uniforms were less about functionality and more about how grand your country was.

The 1980s fashion revival is, however, on the wane. A new decade calls for a new swatch, and the focus on subtlety and quality that I hope will shape the next decade of men’s fashion will see the men’s military trend evolve in 2010 to be far more articulate.

So if the inspiration no longer comes from the 1980s, then when? The Second World War. An era of rationing, clean cuts, functionality, and, of course, the dapper gentleman off to fight for King and Country.

Key Pieces

If you intend to indulge in the 2010 / 2011 interpretation of the men’s military fashion trend there are two key pieces you’ll need:

  1. A greatcoat. Colour choices here sit strongest with Army green and Navy / Air Force navy hues. The greatcoat can be single or double-breasted, and should be detailed with brass buttons. For genuine authenticity, find some antique buttons on eBay and pull out a needle and thread, or simply purchase a vintage piece and have the cut altered accordingly. Further, the greatcoat can be belted or unbelted: it needs only to have a fitted waist.
  2. Aviator boots with shearling

It’s worth nothing that shearling can also be applied to the collar of a greatcoat or an aviator jacket, particularly if you’re trending towards the fighter ace look. Be cautious about moving into the realm of costuming however: being on trend doesn’t translate to looking like you’re off to a fancy dress party dressed as the Red Baron.

Other Trends To Wear It With

One of the great things about this trend is that it is made to be functional; after all, it comes from a era when people could frequently be heard to say “there’s a war on!” Thus the trend can be worn with many a toned down piece, particularly darker colours. As an example, in the trouser department look for solid coloured pants or darker denim. For a touch of flair, look for shiny trousers.

For greatest effect be sure to turn to either of the key 2010 men’s hairstyles: the classic part or the fringe. While the fringe adds a very youthful quality to the look, I’d recommend choosing between the two based solely on what suits your facial shape and hair.

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Wear It Now – Lighten Up!

Wear It Now
Lighten Up!

10 Simple Steps to a More Stylish Summer

Get the Perfect Summer Cut
Cropped short and low on the sides (with electric clippers) and jagged on top (with scissors). And if you’ve been thinking about buzzing it all off, now’s the time to do it. Just be sure to taper the edges around the back and around the ears, “otherwise the look is too prison-y,” says Jordan Blackmore of Three Squares Studio.

Clay Pomade

In the summer, you want something non-greasy with a matte finish, like this stuff from Kevin Murphy. Here’s how to apply it:

1. Scoop some product with three fingers and warm it up between your palms.

2. Starting from the back of your head, work it through your hair without getting at the roots (it’s unnecessary).

3. Once it’s distributed, muss things up with your fingers until it’s as choppy as you want it

available at www.amazon.com

Get That Beach Look

Ever notice how your hair somehow looks and feels better after a day at the beach? The combination of sun, sand, and salt water gives it a coarse, pliable quality that this styling product approximates surprisingly well. Work it through hair that’s dry or close to it—you’ll swear you can still hear the ocean.

available at bumbleandbumble.com

Smooth Things Over: Scrub Your Face…

The summer heat ratchets up your metabolism, which means your skin cells die at a much faster rate. To steer clear of the kind of buildup that’ll clog your pores, you need to start exfoliating a couple of times a week. Try this stuff, from a new line of products based on Japanese ingredients, which smooths and brightens your complexion on the spot—and also acts as the perfect preshave treatment.

kyokuformen.com

…And Your Body Too
Don’t neglect the skin on the rest of your body. You’re going to be exposing more of it—so make sure it looks vibrant. Exfoliate about once a week with an exfoliating (not abrasive) scrub like this one from Molton Brown.

moltonbrown.com

Protect Yourself
We’ve said it before, and we’ll say it again: The most important thing a guy can do to stave off wrinkles is wear some form of sunscreen. For protection without the gloppiness of a lot of drugstore stuff, opt for an oil-free moisturizer with an SPF of at least 15. And use it every day. Follow these pointers and you’ll stay shielded while still getting some color.

1. You’re probably using too little. Apply about a shotglass worth over your entire body.

2. Don’t forget your cheekbones and your lips. They get some of the most exposure—and burns there won’t be pretty

3. Choose one that’s water- and sweat-resistant, like this one by Kiehl’s.

4. No matter the SPF or water-resistance, you have to reapply. If you’re going in the water or toweling off, do it every hour. If not, every two hours is safe.

kiehls.com

Slap on Some Relief
A day in the sun will dehydrate your skin even if you’ve spent it in the water. This gel—cooling, restorative, and downright luxurious—quenches sun-parched skin with aloe vera and melon extract.

us.clarins.com

Take a Tip from Alford and Hoff
Barry Alford and Jefferson Hoffman—football teammates at Arizona State who went on to launch the men’s line Alford and Hoff—know a thing or two about staying cool. Here, they share their secrets to beating the heat.

1. Hydrate, hydrate, hydrate: Keep a water bottle around and drink as often as you can—it noticeably brightens up your skin and eyes

2. Train differently: When possible, we switch our workouts to the mornings or evenings when it gets cooler.  We also love to jog, but in the summer swimming’s an incredible workout that also keeps you cool

3. Eat smarter: In the summer, instead of eating three large meals, we like to eat five smaller ones. You don’t get that feeling of heavy fullness, which can be brutal when it’s also hot out.

Kick the Habit
Ever get those pale-yellow sweat stains around the underarm area of your dress shirts? The ones your dry cleaner can’t seem to get out? They’re what happens when aluminum—a key ingredient of the “antiperspirant” you’ve been rolling on—reacts with sweat. This all-natural, aluminum- and alcohol-free deodorant by Malin + Goetz will not only keep your shirt wardrobe clean, it’ll keep you smelling fresh for a full twenty-four hours.

malinandgoetz.com

Summerize Your Scent: 5 to Try
Don’t smell like last season

1. Prada Eau de Toilette Pour Homme
Smells like green desert grasses. Impeccable, professional; clean and pressed.prada.com

Diesel
vailable at Diesel stores nationwide. Visit www.diesel.com for a complete list of store location

Michael Bastian
available at select Saks Fifth Avenue stores, check www.saks.com for locations

Victorinox (watch) and Smart Turnout (strap)
Watch, $325, similar styles available at www.swissarmy.com
and band, $29, available at www.smartturnout.com

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