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Men’s military fashion trend 2010

Men’s military fashion trend 2010

Military remains in fashion for both men and women in Autumn (Fall) / Winter 2010. But just as this trend has changed for women, so too has it evolved for men. And in exactly the same way. Taking more inspiration from early 20th Century military conflicts, the look takes in both army and air force motifs, with nautical trailing a distant third (that’s relegated more to a preppy trend). Read up on the men’s military clothing trend including details on key looks, pieces and compatible trends.

For King and Country

The men’s military fashion trend is nothing new to us. Revived in 2008/2009 as part of a larger 1980s revival it had, to date, the flamboyant style popularised by the likes of Adam Ant. Not so for Autumn (Fall) / 2010. Ant, in turn, had taken his inspiration from a time when the European superpowers were at their peak, and military uniforms were less about functionality and more about how grand your country was.

The 1980s fashion revival is, however, on the wane. A new decade calls for a new swatch, and the focus on subtlety and quality that I hope will shape the next decade of men’s fashion will see the men’s military trend evolve in 2010 to be far more articulate.

So if the inspiration no longer comes from the 1980s, then when? The Second World War. An era of rationing, clean cuts, functionality, and, of course, the dapper gentleman off to fight for King and Country.

Key Pieces

If you intend to indulge in the 2010 / 2011 interpretation of the men’s military fashion trend there are two key pieces you’ll need:

  1. A greatcoat. Colour choices here sit strongest with Army green and Navy / Air Force navy hues. The greatcoat can be single or double-breasted, and should be detailed with brass buttons. For genuine authenticity, find some antique buttons on eBay and pull out a needle and thread, or simply purchase a vintage piece and have the cut altered accordingly. Further, the greatcoat can be belted or unbelted: it needs only to have a fitted waist.
  2. Aviator boots with shearling

It’s worth nothing that shearling can also be applied to the collar of a greatcoat or an aviator jacket, particularly if you’re trending towards the fighter ace look. Be cautious about moving into the realm of costuming however: being on trend doesn’t translate to looking like you’re off to a fancy dress party dressed as the Red Baron.

Other Trends To Wear It With

One of the great things about this trend is that it is made to be functional; after all, it comes from a era when people could frequently be heard to say “there’s a war on!” Thus the trend can be worn with many a toned down piece, particularly darker colours. As an example, in the trouser department look for solid coloured pants or darker denim. For a touch of flair, look for shiny trousers.

For greatest effect be sure to turn to either of the key 2010 men’s hairstyles: the classic part or the fringe. While the fringe adds a very youthful quality to the look, I’d recommend choosing between the two based solely on what suits your facial shape and hair.

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2010 Hair Cuts and Styles for Men

2010 Hair Cuts and Styles for Men

Back to men’s 2010 hair trends…

All fashion trends are cyclical, and in recent years have gradually modernised the looks of the 20th Century and planted them firmly in the 21st. And so too it is with men’s hair trends in 2010: it’s out with the new, and in with the old. Or at least an old hair style with a new twist.

2010 men's hair trends

2010 sees men’s hair styles fall into two distinct categories: school boy and rocker. But while the rocker look is certainly a 20th Century creation, the resulting hair style finds its roots (if you’ll pardon the pun) distinctly in 19th Century Britain. And so it is in 2010; while the odd 2010 runway collection featured something akin to a grunge revival, the majority of us will live out 2010 with a refined, classically inspired hair cut.

The Fringe

Continuing on from last year’s men’s hair trends, the men’s fringe remains a major feature of men’s hair trends in 2010. But, naturally, this is a hair trend that has evolved. While the men’s fringe in 2009 was all about close-to-eyebrow length, in 2010 we have more options.

How To Cut The Fringe
Thankfully, the men’s fringe trend in 2010 comes in a variety of lengths, so you’re going to be able to play with the look to suit your face shape. While you’ll be looking to keep shorter back and sides (British grade 4-5), the way of truly making it your own is to play with the length of the fringe itself. No better example exists than the Bottega Veneta Men’s Spring-Summer 2009 catwalk which provided two fringes in stark contrast to each other:

Of the two, the latter side swept fringe is the more preferential, with the cropped fringe looking a little too nondescript. If the side swept fringe does look like a hair style you might wear, be sure to check out Marni’s menswear Fall(Autumn)/Winter 2008/2009 catwalk collection where it was a look sported by most of the models.

How To Style The Fringe
Whether you take a straightening iron to your hair or enjoy naturally straight hair, the men’s fringe trend in 2010 is all about texture. I’m not talking about afro-inducing curls akin to those spotted on Alexander McQueen’s Fall(Autumn)/Winter 2008/2009 runway (those were horrible) but light, layered detail. And in giving us the best length, Burberry Prorsum also featured the best textured styling for the men’s fringe:


Regency hair style from Burberry Prorsum’s Men’s Spring/Summer 2009

This textured hair style, with its longer fringe, is the 2010 incarnation of the ‘Caesar cut’, named after the hair style Roman dictator perpetuus Julius Caesar who is frequently depicted wearing his hair in a similar fashion. For a similar reason, it’s also become known as ‘the Clooney Cut’ after actor George Clooney. While cut to bring hair from the temples and crown towards the forehead, the overall effect depends largely on using a matte wax or pomade to create the rugged texture and is quite akin to something sported by men in the Regency era.

And if it’s a rugged texture you’re after, particularly if you have wavy or curly hair, then look no further than Gucci’s Men’s Fall (Autumn)/Winter 2008/2009 catwalk where the models oozed sex with a take on 2010’s fringe hair style trend.

The Slick Back

George Clooney hair style cutThough he’s given his name to an incarnation of the fringe hair trend, actor George Clooney has been a larger influence of another of 2010’s hair style trends for men: the slick back.

In being a part of 2010 hair trends the slick back drives home one major point: men’s hair styles in 2010 are all about the classics. In fact the slick back may actually be a little too classic for most men, with its popularity in the likes of Ralph Lauren catalogues it actually conveys a real American style that will guarantee it success in the States but probably little outside.

How To Cut The Slick Back
If you’re after the slick back look there’s one important thing to first consider: is your hair wavy or straight. From there on in it’s easy.

Guys with straight hair: stick to a longer cut on top. Guys with wavy hair: go for short hair on top, perhaps a few inches in length depending on the strength of your wave. The two models below, both from Jil Sander’s Spring-Summer 2010 catwalk, best demonstrate the different cut lengths for the two hair types.


Partless slick back on Jil Sander’s Spring-Summer 2009 men’s catwalk

For both straight haired and wavy haired men: short on the sides.

And for those who have neither straight nor wavy hair? Consult your stylist. You’re going to have a real time getting the slick back hair style with curly hair, and unless you’re willing to dedicate vast amounts of time each morning to your hair you might want to seek a chemical curl relaxer.

How To Style The Slick Back
Looking at it, you already know it’s not going to take a lot of effort to style the slick back (provided your hair is suitable, and cut appropriately). Using the right product, like good old-school Brylcreem if you’re after a classic wet look, the real trick is to make sure that the side you choose to slick the hair back towards actually suits your face. Try both ways, and don’t forget that your mirror doesn’t show your true image.

The other major choice is whether to add a part or not. Clooney wears it with one, as did many a model on Moschino’s Fall(Autumn)/Winter 2008/2009 catwalk, while the models at Jil Sander’s collection launch (above) wore the look partless.

The Classic Part

Wearing the slick back hair trend partless might not be the way to go, however, given that the traditional part figures in so heavily into men’s hair trends in 2010.

But while a part my seem simple enough, plenty of options still abound.

How To Cut The Classic Part
This one, I’m well and truly leaving alone. No, this is not a white flag of surrender. There are simply too many ways to cut a hair cut worthy of a part. See your stylist, but before you do so, here are some tips on the styling.

How To Style The Classic Part
There are so many options here, as you can apply a part to most any hair style. However, the classic part in 2010 is very much about traditional styling – the sort worn de rigueur by the likes of actor Cary Grant and The Prince Edward, Duke of Windsor; the 20th Century’s ultimate trend setter. And it is from the Duke (middle and right, below) that we can see two classic stylings: the side sweep (right) and the slick back (middle).

Cary Grant Prince Edward VIII Duke of Windsor hair style
Cary Grant and HRH The Duke of Windsor

Grant too wears the side sweep though, unlike the Duke of Windsor, this is no ordinary part but rather the scalp revealing kind that arguably hasn’t been truly fashionable since Grant himself was setting the silver screen alight. You can also take your queues from another of 2010’s men’s hair trends, the fringe, and combine it with a part as seen on Roberto Cavalli’s men’s Fall (Autumn)/Winter 2008/2009 runway.

A word of warning, however: avoid the soft part we saw on Calvin Klein’s Spring/Summer 2009 men’s runway (below). It’s far too effeminate, and doesn’t cast a sleek nor stylish figure.

Hair style Calvin Klein Spring/Summer 2009
The soft part at Calvin Klein Spring/Summer 2009

As with styling the slick back, the trick here is to find a part that suits your face shape. Though some will argue that the side you part your hair on reveals great details about your personality (it doesn’t, some people just have too much time on their hands) the truth is that making the part look sexy really comes down to cohesion between your hair and facial structure.

2010 Hair Colours for Men

For 2008’s hair trends we spoke with celebrity hair stylist, and inventor of the pob, Ben Cooke for his suggestions on which hair colours guys should wear. His answer was short: obvious blonde.

men's hair color trend 2010And it’s much the same story in 2010. That is, if you’re going for a really sharp look. ‘Obvious blonde’ is a color that will work for a sharply cut, well polished hair style but not in a more dishevelled style. Nor will it work if it’s verging on on white blonde. Consider the photos right. The first from Dsquared2’s men’s Fall (Autumn)/Winter 2008/2009 catwalk is spot on in both colour and style for 2010’s hair trends, where as the second look from Moschino’s men’s Fall (Autumn)/Winter 2008/2009 runway misses the mark for its over-blonding and lack of sharp styling.

Of course, with 2010’s hair trends for men all about classic, traditional styles the best colour for the year is your own.

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